Church Marketing Sucks

A few weeks ago, a ministry buddy and I were talking about the "next" ministry position churches will begin to hire. We were discussing media ministry and he said to me, "Mark my words, the next ministry position will be a person with a design degree whose job it is to advertise." Billboards, interactive web sites, outreach events, magazine ads, these types of things. We laughed because, right now, we do such a poor job of relaying our info to the masses. Our first contact, for better or worse, is often in some sort of print or media outlet. Those who are in charge of these ventures do not fully understand how important these forms of communication are to those who we are trying to reach. Apparently, others share in our frustrations. I stumbled across Church Marketing Sucks today. According to their site, "This isn't simply about putting butts in pews or selling glossy postcards. It's about helping the church be the Church, and seeing lives changed as a result. If helping the church communicate better allows one person to finally glimpse the Gospel, then our work has been worthwhile." Give it a good look around.

Church Marketing Sucks
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